Think About It!
Think About It! is a campaign aimed to promote small instances of creative thought through silly and interactive prompts. This 2020 project consists of multiple elements including, brand, motion, and web design.
Creativity is not exclusive.
Think About It! uses simple prompts to encourage people to think creatively, but what is a prompt? A creative prompt is a question with no universally correct answer. If I asked you what you think a toaster oven might look like in 100 years, you would have to use your creative mind to explore those possibilities, there is no wrong answer. A prompt is a simple and easy way of getting someone to use their imagination. Making it silly and fun also makes it engaging. As you see prompts used throughout this project, I encourage you to engage your creative mind. How would you answer them? All you need to do is Think About It!