Created during my study at UMASS Lowell, Saum is a concept record label focused on local and independent artists. The purpose of the project was to design a logo and brand identity based off another student's business concept.
Indie, Punk, and more
The record label's target clients are independent music makers looking to join a label that caters to them and their expressive music. Under Saum Records you will see a variety of artists working in genres such as punk, indie pop, grunge, and more.
To reflect the variety of talent under the label the goal was to create a brand style that can stand on its own. A stark, contrasted black and white color scheme with a mix of fluid and rigid brand elements creates
a unique brand style that can stand beside an individual artist's personal brand.